About ProductGuard

Who are we?

We are ProductGuard - a trading style of Smart-Sure Ltd, an appointed representative of Asurit Ltd which is authorised and regulated by the Financial Conduct Authority.

What does this mean? Well, it means that we conduct our business in line with the rules and regulations implemented by the Financial Conduct Authority. It also means that all of our customers have peace of mind knowing that they are covered by a company operating within the current insurance laws of the United Kingdom. 

Our policies are underwritten by City and Commercial Insurance Company (PCC) Limited re Smart Cover Insurance Cell or Acasta European Insurance Company Limited. Being underwritten is a legal requirement when selling insurance within the United Kingdom. Our customers often mention that they have been offered 'insurance' policies from other companies who are not regulated and claim to be offering a 'service plan'. Despite what they say, all insurance policies need to be underwritten and all companies providing these policies need to be regulated by the Financial Conduct Authority. If it seems too good to be true - it probably is!

When you have a ProductGuard policy you can relax knowing that you are covered in accordance with all current rules and regulations.

Our Philosophy

We believe that customer service is the backbone of any successful business. That's why we dedicate so much of our time and resource to ensure that every customer experience is the best it could possibly be. We understand that when you need to make a claim it should be a straight forward, efficient and stress-free journey. Our Customer Service Team has won industry awards for its approach to customer care and are happy to help when you need them.  

Although we are enormously proud of our internal procedures and the positive results they have gained over the years, we understand that mistakes can still happen when human intervention is required. We are committed to resolving all customer queries or issues as quickly and efficiently as possible.

These are our philosophies and they define how we conduct our day-to-day operations. Customer service is at the heart of everything we do, which is why our customers stay with us!